San Antonio Shoemakers CEO makes list of most influential women

Photo of Steven Santana
Nancy Richardson took over as CEO of SAS in 2012. She said the company “was in good shape” then but that the product had become “stagnant.” Since then, SAS has added 12 updated styles for women and five for men, with more to come.
Nancy Richardson took over as CEO of SAS in 2012. She said the company “was in good shape” then but that the product had become “stagnant.” Since then, SAS has added 12 updated styles for women and five for men, with more to come.Photos by John Davenport / San Antonio Express-News

When the founders of San Antonio's oldest shoemakers died, they looked to this influential woman and former employee to lead the company.

Nancy Richardson, CEO of San Antonio Shoemakers, made CEO Connection's 2021 list of the Most Influential Women of the Mid-Market, according to a news release.

Richardson started worked with SAS from 1986 to 1992 as overseeing the accounting and finance department. She left in 1992 to pursue her master's degree and other business opportunities, according to her bio.

SAS founder Terry Armstrong died in 2010 followed by co-founder Lew Hayden in 2011. That's when the families contacted Richardson to get her advice on how to proceed with the company. She told them it would need a CEO and she would officially step up to run SAS under that title in 2012. 

Richardson made the list with other prominent women CEOs like Laura Rea Dickey, CEO of Dickey’s Barbecue, and Barstool Sports CEO Erika Nardini.

CEO Connection is a networking organization of mid-market CEOs — or leaders who run companies with revenues between $100 million and $3 billion.

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